IDEAS & CONCEPT

DUBAI WORLD CUP

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AO CREATIVE FOR IMPLEMENTING SHOW CONCEPT IN THE AREA OF LIGHTING AND LASER DESIGN
CHALLENGE

On behalf of the Meydan Group LLC and the leading agency Balich Worldwide Shows respectively, the creative specialists AO Creative were also charged with responsibility this year for the implementation of the show concept in the area of lighting and laser design under the direction of the celebrated lighting designer Jerry P. Appelt.

 

SPECIAL FEATURES

Implementing the show concept in the area of lighting and laser design
Providing the transmission between the creative ideas and their technical impelmentation
Drawimg up the technical shop order
Specifying the devices

 

REALIZATION

It has been the privilege of AO Lighting to supply special lighting equipment for the opening and closing ceremonies of the world‘s richest horse race.

Providing the transmission between the creative ideas and their technical implementation, AO Creative drew up the technical shop order, specified the devices and decided upon positions and structures, as well as handling the programming of the show and live operation of the equipment.

Fabrizio Audagnotto, CEO Balich Worldwide Shows MEA DMCC, about AO Creative:

„When BWS was requested to create a stunning lighting & laser show for the Opening & Closing Ceremony at world‘s richest horse race day, the Dubai World Cup, immediately AO Creative came to our mind. Their expertise in delivering complex and unique lighting shows was only one reason to approach them. We appreciated their knowledge and professionalism and look very much to working with them again.“

RESULT

For six years in succession, AO Lighting has contributed in a variety of ways to the illumination of the prestigious Meydan Racecourse.

 

LIGHTING DESIGN

AO Creative under the direction of Jerry P. Appelt

Show Credits: Creative & Executive Production Balich Worldwide Shows MEA

 

PHOTO

Luca Parisse & GettyImages; AO Lighting

 

LOCATION

Meydan Racecourse, Dubai, UAE

 

CLIENT

On behalf of the Meydan Group LLC and the leading agency Balich Worldwide Shows respectively