IDEAS & CONCEPT

GERMANY TRAVEL MART

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AO CREATIVE ADORNS BREMER CATHEDRAL FOR GERMANY TRAVEL MART™
CHALLENGE

For the Germany Travel Mart™ (GTM), a trade fair forum devoted to inbound tourism, AO Creative, the creative department of AO Lighting, adorned Bremen’s St. Petri cathedral with a light and laser show created specially for the event. The grand finale of the official opening, it brought the evening’s festivities to a perfect end, inspiring enthusiasm at the same time for the workshops to follow in the morning.

 

SPECIAL FEATURES

Illuminating the historic walls of the St. Petri cathedral
Creation and programming of a laser show interacting with the strains of „We Are golden – we’re the stars“

 

REALIZATION

Last Sunday evening in Bremen, you could have been forgiven for thinking it was already autumn: a miniature version of the city’s October Freimarkt graced the historic market place during the official opening of the 40th Germany Travel MartTM in the nearby “Die Glocke” concert hall. The smell of deep-fried pastries and roasted almonds hung in the air, fanned gently by a turning carousel. When at around 10 pm the doors of the concert hall opened and the invited guests streamed out, they were surprised by a lightshow on the cathedral opposite.

To the strains of “We are golden – we’re the stars” (the city’s slogan), the front facade of the over-90-metre-high cathedral was bathed in coloured light. At the same time, a laser projection – with as its theme “Bremen & Bremerhaven: Made of Stars” featuring laser images of Roland (the city’s legendary guardian), the Town Musicians of Bremen (made famous by the Grimms’ fairy tale) and the Universe (an allusion to the city’s current status as a centre of astronomical research) – created a bridge between past and present. For the illumination of the cathedral, FALCON 6000 CMY xenon searchlights were used as washers, and for the laser show two green 12-watt lasers, whilst the arcades in the lower section of the building were lit by LED floodlights. In consequence, the entire facade of the building – a national monument – was evenly covered by the play of changing colours.

RESULT

The Germany Travel MartTM is the largest sales forum for Germany’s inbound tourism industry. Since 1972, it has been held annually in a different Germany city or region. The high-calibre event is at the same time a forum for the exchange of information between industry professionals and a place where decisions are taken on tourist destinations within Germany. The 40th Germany Travel MartTM was organized by the German National Tourist Board (DZT) together with its local Bremen and Bremerhaven counterparts, the “BTZ Bremer Touristik-Zentrale” and the “Bremerhaven Touristik”.

 

LIGHTING DESIGN

AO Creative

 

PHOTO

AO Lighting

 

LOCATION

St. Petri cathedral Bremen, Germany